Orlando firm lands patent for custom text messages

• “Part of me wondered how this could not have happened in the past.” Texting Base’s patent covers text messages that can be sent to groups of people, with senders able to customize a message to each individual recipient.
• An Orlando tech company has landed a patent for a system that sends personalized mass text messages to a customer list.
• For example, a retail company with a sale coming up can send shoppers names and previous purchases in a text, instead of one impersonal message to the entire list.